Challenge

Help the AEG 9000 Series to champion pre-owned clothes and sustainability.

Solution

The perception of second-hand clothes is changing, but many feel they are still just a bit smelly and dirty. 

Our Pre-loved with Care campaign encouraged people to re-think the clothes they buy and called on them to care for their clothes and keep them out of landfill. 

Execution

We partnered with One Scoop Store and influencer Venetia La Manna to launch a curated collection of pre-loved clothes, pre-washed in AEG 9000 washing machines.  

Media relations, content, social and influencer activity meant the three fashion drops sold out in a matter of hours.